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Marketing Metrics for Small Business Owners
Live Event (online)
Date & Time: June 11, 2024, 12:00pm CDT
Cost: $0.00
Duration: 60 minutes Language: English Register Now
About the event

What is the best approach to monitor and review marketing metrics? We’ll highlight key metrics to use for ongoing business and marketing planning.

If you need a consistent system for tracking and reporting marketing results, this workshop is for you.



  • Tools to track metrics for: websites, email marketing, social media, video and digital ad campaigns
  • Key metrics to monitor monthly, quarterly, annually
  • How to utilize digital marketing metrics to inform new strategies
  • Sample report-out documents

Presented by: Melissa Harrison

As CEO at Allee Creative, Melissa Harrison has been a leader in the content marketing space for two decades. With a solid background in content production and publication management, her niche is in omni-channel marketing and comprehensive content strategy development. Melissa leads marketing strategies for brands across the globe through creation, curation, content execution and metrics analysis. Melissa was recently named a Notable Marketing Leader by Twin Cities Business and has received numerous recognitions and accolades throughout her career. Melissa’s notable clients of record include 3M Littmann Stethoscopes, YMCA, SPR Therapeutics, Capella University, Minnesota State Bar Association, Therapixel, Endeavor Air, Optum and Lifetouch. In addition to leading Allee Creative, she is a mother of four, an active volunteer in her community and a lover of books.


SCORE Twin Cities

There’s no fee for most of these workshops, however, your tax deductible donation would be most welcome. As a 501 (c) 3 nonprofit with all services delivered on a volunteer basis, we rely on the support of our donors to continue delivering great value to the community. Thank you.  Donate Now

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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